B2B SaaS marketing leadership for Startup Founders, Entrepreneurs, and Small Businesses
As a startup founder, entrepreneur or small business owner, you want to put your best foot forward and generate new business, but may not have the time or expertise to get it done. I will work with you to understand your business goals, target customers, and get to work crafting a plan to turn them into raving fans. I’m expertly focused on B2B SaaS businesses.
Contract Marketing Director
This option is great for companies who are looking for someone to make a sizable contribution to their company’s growth, but may not be fully scaled to make their next full time hire.
As your contract marketing director, I will be your valuable strategic partner in developing and executing your go-to-market strategy reflective of your company goals. Everything I can measure, I will so you’ll have a good idea if things are working.
- Customer research – surveys, focus groups, industry reports
- Content generation – whitepapers, webinars, blogs, articles
- Digital lead targeting and conversion
- Brand design and positioning
- Email marketing
- SEO optimization
- Social media
Marketing Consulting
On a per-project basis, I will work with you to understand your goals, write a marketing plan aligned to those, then get to work to get you some business. This option is great for companies who are looking for strategic marketing leadership for a specific initiative or time period.
- Customer research – surveys, focus groups, industry reports
- Content generation – whitepapers, webinars, blogs, articles
- Digital lead targeting and conversion
- Email marketing
- SEO optimization
- Social media